Statistics are used in marketing as a data source to identify market trends and evaluate the viability and efficacy of marketing initiatives. The most recent developments in internet purchasing are sensitive to price and advertising.

Statistics on eCommerce may undoubtedly help marketers identify target markets more precisely, use efficient marketing communications channels, analyze the performance of their campaigns, and offer information on which to base program improvements.

The eCommerce business model has taken over as the norm. A new trading channel with an easier targeted reach with the appropriate consumers may be created, new products and services can be established, and business efficiency can be increased by selecting an online business model.

Statistics on the Value of Product Photography

Product photography is one of the most "business-saving" methods for marketing your items, so we must not undervalue its significance. We interpret information depending on what we see because we are visual creatures. According to studies, people only retain 20% of what they read and 80% of what they see.

Customers are constantly looking for time-saving solutions and methods. Images automatically capture their interest. Images of your goods not only demonstrate the caliber and appearance of your product, but they also act as windows into your eCommerce store, giving it a sense of openness and sincerity.

Five eCommerce Statistics to Help You Take Better Product Photos and Boost Conversion:

1. When deciding whether to make a potential purchase, 75% of online shoppers rely on product photos.

The current, high-end product appeal that thrives on your website's store pages is not the only reason to have excellent photos of your products. It can also be a component of a larger initiative to create a community around your business and engage in inspirational material.

Online stores with high-quality photos have more webpage options. This is why, in addition to the other responsibilities involved in running an online business, it is crucial to use a free background remover to remove the backdrop from product photos before uploading them.

Additionally, you ought to use several layouts and angles when taking product photographs. It is ideal if you can include a zoom option on your website so that customers can see your products up close.

2. “Across social channels, photo and imagery posts are the most-used content type to increase audience engagement.” (HubSpot, 2020)

Social media should be employed in eCommerce for a variety of reasons. Being active on social media sites like Facebook, Twitter, and Instagram improves your brand's reputation and recognition and gives you a channel for speaking directly with customers.

The social media marketing tsunami is being ridden by hundreds of firms. 73 percent of online marketers say their social media marketing initiatives have been "somewhat effective" or "extremely effective" for their company, according to Buffer 2019 Statistics.

To properly showcase your products, be sure to take your product images seriously. Don't forget to connect with your audience and have fun while writing a strong, attention-grabbing caption. Social media is, after all, supposed to be friendly and fun.

3. “70% of companies invest in content marketing, which could include visual marketing strategies that need professional product photography.” (HubSpot)

The practice of creating and disseminating content with the aim of attracting prospects and eventually converting them into customers is known as content marketing. Due to its long-term SEO advantages, this inbound marketing method has gained popularity in e-commerce.

Consumers are bombarded with advertisements and businesses every day, and direct marketing has caused content marketing to grow quickly. Nearly all internet businesses create content and provide information that users will undoubtedly find interesting.

Marketing campaigns can be successful when they incorporate images, videos, infographics, memes, and other visual content. For consumers to visit your website, learn more about your company, or purchase your good or service, visuals must be presented in an enticing and engaging manner.

Your audience will remain engaged when you include visuals in written content since it adds interest and originality. Customers mistakenly believe that the quality of the product photos is equivalent to the quality of the actual thing. The difficulty is to provide high-quality graphic material quickly enough to avoid losing out on the advantages of higher conversion rates.

To obtain top-notch product photographs, you might work with a professional product photographer. Professional product photographers are experts in their field and will photograph your products with the proper lighting and angle to attract the interest of your intended audience.

4. 22% of Returns Occur Because the Product Looks Different in Person

Every firm makes mistakes from time to time, and retail mistakes account for about 65 percent of all returns. According to TrueShip's research, 20% of customers have sent back goods after receiving them in bad condition. 23 percent of respondents claimed they received the incorrect item, while 22% claimed they received various products. 35 percent of customers return items for unspecified reasons.

Numerous circumstances could interfere with the delivery of your orders, but you must make every effort to address them and prevent them from happening again because client trust and happiness are the most crucial intangible qualities that will help you succeed.

You can better capture the proper colors, textures, and even the quality of your products by working with a skilled product photographer. Additionally, you must provide precise product definitions and specifications. Another successful tactic for giving your buyers a clear concept of how your items look is to include mockups in your product presentations.

5. Increasing the quantity of product photographs boosts sell-through

Good product images serve as brand ambassadors by projecting your brand and style in a clear, effective, and persuasive manner. Regardless of how modern, elaborate, or in the center it is, your product photographs strengthen and increase the relatability of your brand.Additionally, credible product photos are recognized for building consumer confidence in both your brand and your products.

When a product is supported with extremely "useful and original product content," the return on your investment in high-quality product images is increased. The more details a customer wants about a product, the closer they are to making a purchasing decision. especially when the price is higher. Customers are more likely to purchase a product when there are numerous photographs taken from various angles and good product information.

When a product is supported with extremely "useful and original product content," the return on your investment in high-quality product images is increased. The more details a customer wants about a product, the closer they are to making a purchasing decision. especially when the price is higher. Utilizable product information and a wealth of photographs taken from various perspectives both encourage clients to make purchases and build their faith in your business. Your chances of being found in search engine results increase with the uniqueness of your product copy. All of this results in a better-informed purchasing decision that produces fewer returns.

Conclusion

Images give potential customers a tremendous amount of information about your brand and goods. Do you actually have the solutions to the problems people are experiencing? Will this specific solution satisfy their requirements? Customers may find the details they need in order to make a selection from the best product photographs.

Numbers don't lie, as the adage goes. Statistics deliver accurate and reliable information. In order to manage your online store and attract more prospects and customers, you may use the information offered by statistics.