Emphasis on sales

The purpose of starting a new course, digital product, or service is usually to generate cash. As a result, it's understandable that your objectives are to produce as many sales as possible. Because your revenue is directly proportional to your sales volume, Isn't that rational?

You're missing out on opportunities to bring in additional clients if you solely focus on the bottom of the funnel. By not handling the funnel as a whole and hiring a copywriter to solely focus on a sales page, you're leaving a lot of money on the table.

However, I discovered some fascinating facts:

You generate a greater ROI by focusing on micro-conversions throughout your funnel rather than just conversion rates.

Increasing the conversion rate on your sales page by 1% only increases your income by 25%.

Increasing email click through rates by 1% can result in a 20% increase in income (a 100% increase).

A 2% increase in CTR and a 1% increase in conversion rate on the sales page results in a 275 percent increase in income.

So, like welcome sequence click through rates and open rates, boost the micro-conversions across your funnel. These are significantly easier to enhance than a sales page's conversion rate. And it will still boost your earnings.

Ignoring your performance metrics

You're losing money on your next launch if you launch a course and then never log in to ConvertKit to see how your emails fared.

Launches are teaching opportunities. Many business owners are either afraid of checking the numbers or have no idea what they're looking for.

How do you know what to adjust for the next launch if you aren't analyzing your launch metrics? And your funnel may only require a few minor adjustments to generate additional money.

As previously stated, even boosting click through and open rates can have a significant influence on revenue farther down the funnel. Knowing your statistics is essential.

This is what your information shows you:

If your topic lines are effective, keep them up.

Whether or not the ideal people are signing up for your mailing list.

If your landing page is converting well, keep it up.

Whether a shorter email or an alternative call-to-action should be tried If your message is effective.

If you want to improve your offer.

And there's a lot more!

The six- and seven-figure launches you've seen on Instagram and received in your inbox? This isn't their first venture into the market.

"Those large outcomes come from repeatedly launching, learning, optimizing, and launching."

Keeping track of your metrics does not necessitate doing so on a daily basis.

At least 90 days for the funnel to run, or until 300 people have gone through it.

Make a simple spreadsheet to keep track of and document your metrics.

As a result, you'll be able to instantly see where your startup data falls short (or performs better) than your regular benchmarks.

You'll also be able to simply see if your measurements have a general trend.

Without a pre-launch runway, marketing

The pre-launch runway refers to the time period leading up to the release of your product (if you run a typical live launch model). This time is crucial for priming your audience, establishing expectations, removing objections, and influencing their views so that they are ready to buy when the launch begins.

People frequently skip this stage due to a lack of time or a belief that it is unimportant. When you do this, though, you risk losing sales during the launch because your audience has already formed views about your topic, implying that it isn't suited for them.

Inquire about the audience's concerns and challenges with the topic you're teaching.

"The information you obtain from asking particular questions is usually rather rich." And it will tell you a great deal about things like the roadblocks that people face, their complaints, and how your audience justifies their actions to themselves. "

So plan your pre-launch material and spend the 30 days leading up to your launch talking about your offer's theme.

You haven't received any response from your audience.

You're missing out on critical bits of information you can use in your messaging if you don't include audience touch points like surveys and polls. This implies you might be losing out on another opportunity to interact with your audience on a deeper level.

Your audience is your most important source of information. Solicit their feedback and opinions. Why didn't they make a purchase? Why did they make the purchase? What is happening in their lives? Yes, poll your customers as well as those who haven't purchased from you. However, it is much easier than it appears.

In reality, these touch points can be set up as surveys within your email automation. The best and quickest way for your audience to submit feedback is through surveys. Frame your surveys as a way to demonstrate your worth to your audience.

For instance, try saying something like, "The insights you provide will help me develop something that's absolutely packed with value for you," or "the more comprehensive your insight, the more personalized this thing may be." A motivating frame like this is far more effective than a mere request for assistance. This makes them want to help and makes them feel good about answering your inquiries.

Most surveys don't go as far as you need to go in order to design successful messaging. So, after the surveys, do interviews that will allow you to engage on a more personal level and ask probing questions.

The absence of a lead generation strategy

The most classic error I see in funnels is that people don't reverse engineer their goals to understand how many leads they'll need to achieve their objectives. It's simple to point the finger at the marketing strategy or copywriter when launches fail or don't go as anticipated.

I've worked on launches that didn't meet their sales goals. When I looked into it further, I discovered that the sales page converted 5 times higher than the industry average. However, there was insufficient traffic into the sales funnel. So, whether you're utilizing paid ads or organic marketing, you'll need a strategy to get leads into your funnel.

Calculate how many things you'll need to sell to reach your revenue goal to determine how many target leads you'll need to get into your funnel. Then multiply that figure by your customary conversion rate and multiply by 100. This is a rough estimate of how many leads you'll need to fill your funnel.