There are five ways that online retailers can give value to their customers.

Service:

It may appear simple, but the truth is that if you provide a better experience than your competition, shoppers are far more inclined to purchase with you again and become loyal customers. Retailers may ensure that they are achieving customer expectations by providing ongoing training to new and existing employees on how to provide exceptional customer service.

Expertise:

Bakers like it when their customers ask them for advise on certain baked goods. For example, a cake baker may be asked frequently what type of frosting would work best with the cake in question, while a cookie maker may be asked for suggestions on what to put inside and on top of cookies. These questions assist bakers in forming relationships with members of the public and in catering to the individual desires of their customers.

Another example is a fashion retailer that offers one-on-one sessions with personal stylists to assist consumers in selecting items that flatter their form while remaining within their budget.

Exclusivity:

Is it true that the store down the street sells the same goods as you? That’s not a good sign! Now might be a good moment to think about exclusivity. It’s an opportunity for you to provide something unique to your customers, whether it’s limited-edition merchandise or one-of-a-kind events.

Convenience:

We’re all aware that convenience stores charge a bit more than other businesses, but we’re often happy to pay the more since it saves us a trip or allows us to get our hands on a product we want sooner. While building a store in a more convenient location or increasing the number of hours a store is open can be helpful on Main Street, it is evident that retailers cannot provide same benefits online.

Experience:

One of the primary motivations for launching a business is to solve a problem. You wouldn’t be able to get others on board, let alone fund your own initiative, if you didn’t do so. It doesn’t always have to be anything monumental, such as putting an end to global warming. Sometimes all it takes is addressing a tiny issue that shoppers face on a daily basis in order to improve their shopping experiences and turn them into something more than just an errand that no one wants to do.